MUMBAI: United Biscuits has signed on actresses Bipasha Basu and Shriya Saran for endorsing its flagship brand McVitie’s in India.

The stars will play a pivotal role in enhancing further, the brand’s aspirational values, through their association in presenting the brand, products and promotional activities.

United Biscuits India president Jayant Kapre said, “We feel privileged to have iconic celebrities like Bipasha, and Shriya representing the McVitie’s brand as both share an immense passion for a healthy lifestyle, andembody great values that are a great fit with the brand. Both the celebs have mass appeal and we are confident that this will further strengthen the brand’s image and will help us to reach out to more consumers.”

McVitie’s will soon be launching a new TVC later this year, featuring Bipasha and Shriya.

Bipasha said, “It is a matter of great pride for me to be associated with a brand like Mc Vitie’s. Their tasty and healthy products are a perfect match to my idea of leading a healthy and active lifestyle. I am delighted and very excited to be a part of the brand.”