Miss World 2011 to be aired live on Zee Cafe

Mumbai: The 61st edition of the Miss World pageant at the Earls Court Exhibition Centre in London is scheduled to take place on 6 November, 2011. Zee Cafe will air the pageant live on 6 November at 10.30 pm.

Alexandria Mills of the United States will crown her successor at the end of the event. Miss World will be simulcast on Zee Studio and Zee Trendz. Kanishtha Dhankhar, crowned Miss India World, will represent India.

Apart from the Miss World 2011 award, the categories of awards to be won includes Miss World Top Model, Miss World Beach Beauty, Miss World Talent, Miss World Sports, Beauty With A Purpose (Miss World Scholarship), Best World Dress Designer (Spectacular Evening Wear), Miss Photogenic, Best National Costume (Spectacular National Dress), Miss Personality, Spectacular Swimwear, Miss People’s Choice and Miss Contestants’ Choice.
Zee Cafe has a marketing campaign to promote Miss World 2011. Heavy on-air promotion is designed across Zee Network and other youth channels. OOH media channels like Theatre Slides, Hoardings, Digital Screens have been employed to promote visibility. Zee Cafe will be promoting on radio and digital media to take the event to its viewers.
Zee Network business head – niche channels Anurag Bedi said, “Zee Cafe will be bringing Miss World, live, to Indian audiences for the fourth consecutive year. We aired Miss Universe and will be bringing the Billboard Music Awards 2011 later this month. With Miss World, we reiterate our commitment towards bringing international events to our viewers in India.”