MUMBAI: Saregama has partnered with Mobile2win to launch a mobile game based on its forthcoming film Chain Kulii Ki Main Kulii.

The game has been developed in-house using the latest Java technology. There are four challenging levels and level objectives are inspired from scenes from the movie. The game play combines logic, hand-eye co-ordination and quick reflexes. If the game is finished within the specified time, the player gets a chance to win prizes. One can play and win Rs 50,000 worth of Reebok cricket merchandise and Chain Kulii Ki Main Kulii CDs.

Mobile2win India co-founder and country head Rajiv Hiranandani says, “The demand for Bollywood related content is going to increase with increased cellular penetration in smaller cities. Mobile2win recognises this need for entertainment on fingertips and will continue to bring out games based on movies like Chain Kulii...”

Chain Kulii Ki Main Kulii director Ken Ghosh adds, “The good part about this game is that it mimics the characters from the film in their behaviour and habits. So you have Zain (playing Karan, the protagonist of the movie) as the protagonist in the game trying to cross hurdles the way he has to as an orphan kid in the movie. Therefore the association is being subtly conveyed at a subconscious level. The idea is to get more and more people to know and get curious about the movie and it’s unique characters before the release.”

The Chain Kulii Ki Main Kulii mobile game can be downloaded onto any Java enabled handsets through mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country.