MUMBAI: Synergy Media Entertainment has appointed Shailja Naqvi as the national programming head of 94.3 My FM.

Naqvi has had more than 12 years of corporate media experience. Last, she served as the national programming head at BAG Films’ Dhamaal 24 and was responsible for the successful launch of nine stations under the banner.

"I’m looking forward to my association with 94.3 My FM, as it is a brand that embodies the passion and zeal of the masses. It will be exciting to plan programming for a mass audience along with the challenge of sustaining the local flavor," she said

Synergy Media COO Harrish M. Bhatia said, "94.3 My FM is pleased to welcome Shailja Naqvi into the ranks and we are confident that her experience and insight of the industry will take My FM further in terms of innovative and exciting programming. I wish her luck and a memorable time at My FM."