MUMBAI: 94.3 MY FM has elevated Harrish M Bhatia to chief executive officer.

Dainik Bhaskar Group director Pawan Agarwal said, “Harrish has been associated with 94.3 MY FM since the very birth of the channel some 3 years ago and under his leadership the channel has climbed many a milestone making a mark as the largest non-metro network with fastest launch of 17 stations and several innovative programming initiatives for our listeners. This promotion comes as a sign of our appreciation and our trust in him to take the brand forward with his visionary ideas.”

Taking up the new position, Bhatia will be looking at leading the brand through the much awaited changes in the radio industry and will also bring in a fresher outlook to the different business areas of the brand.

Bhatia says “I’m extremely delighted with the development and very keen on bringing in some more positive changes. The radio industry is under a lot of pressure right now with the third phase hanging mid air and whether the industry’s issues are resolved or not, radio stations will have to look at evolving themselves in coming times. We are also looking at expansion of the business through the newly launched activations division and it will be an interesting and challenging opportunity.”