Mumbai: NDTV has appointed Rajiv Lulla to head the group’s city channel network, NDTV MetroNation. The first city specific channel for Delhi and NCR has been on air since September 2007 with more launches planned for the year ahead.

In this capacity, Lulla will drive the business of the division, leading its growth and management. He has a strong record of success defining strategy and implementing vision in the broadcast industry. Prior to his appointment at NDTV MetroNation, Lulla was the Senior Vice President with Nexstar Broadcasting Group, Texas.

In his role as CEO of NDTV MetroNation, Lulla says" NDTV MetroNation’s leadership has put together an impressive team of professionals who clearly demonstrate professional depth, breadth, and accomplishments.  The foundation is laid and going forward we will now actively leverage rich local content across cities, develop stronger relationships, serving our local audiences and advertisers."

Rajiv’s career spans from a research assistant at Stanford University, to CBS Radio and MTV Networks. He has a business degree in marketing and finance, as well as degrees in chemical, petroleum, and process engineering.