NDTV forays into Singapore on SingTel

MUMBAI: New Delhi Television Limited (NDTV) has forayed into the Singapore broadcast market on the SingTel’s mio TV platform.

The company’s English news channel NDTV 24×7 and business channel NDTV Profit, will be available on mio TV starting 1 November, 2007.

“The launch of our channels in Singapore is another milestone in our objective to reach out beyond the domestic market to Indian expatriates and to all those who have a deeper commercial and cultural interest in the news and stories from the sub continent. SingTel mio TV’s innovative approach to pay TV will allow subscribers simple and inexpensive access to our channels,” said NDTV head of distribution and affiliate sales Rahul Sood.

“SingTel mio TV is delighted to partner NDTV who is the leading broadcaster in India. We are sure the Indian community would be very excited about the launch of NDTV 24×7 and NDTV Profit that continuously provide compelling and innovative programming that is relevant to their interests,” said mioTV director of content Low Ka Hoe.