Mukerjea’s 9X to launch on 12 November


MUMBAI: Indrani Mukerjea’s INX Network’s flagship Hindi general entertainment channel, 9X will hit airwaves on 12 November.


The lineup of programmes cuts across genres of fiction and non-fiction including Bollywood blockbusters and more. The channel has already acquired some big ticket films like Bhool Bhulaiyaa, Darling and the yet to release Mission Istanbul.


INX Media founder and group executive director Indrani Mukerjea said, “It gives me great pleasure to announce that 9X, our Hindi GEC, will unveil its engrossing lineup of prime time programming at 9 pm on Monday, 12 November, 2007. We aim to provide complete family entertainment through a distinctive variety of programs of compelling, world class quality that will connect with viewers instantly.”


Mukerjea adds, “Our shows are made by the country’s leading production houses, and we have given them more resources than ever before to create broadcasting excellence.”


9X’s production partners include Balaji Telefilms, Synergy Adlabs, Endemol India, Ugraya Entertainment, Cinevista, B.A.G. Films, Hats Off Productions, Televisa, Creative Eye, Miditech, Wizcraft, Edit II Productions and Beyond Dreams.


Ekta Kapoor is producing two dramas for 9X: Kahe Naa Kahe, and Kya Dill Mein Hai, in which she will introduce two young female leads. The former will air Mondays to Thursdays at 9 pm, and will feature the newcomer Krystle D’Souza.


Smriti Irani’s family entertainer, Mere Apne, which will mark the television debut of Bollywood star Vinod Khanna, also features Smriti. The show is scheduled to air at 10 pm, Mondays to Thursdays.


Similarly, veteran actress Tanuja will make her small screen debut in Babban Bhai v/s Bimla Tai, which is one of four comic shows on 9 X, Mondays to Thursdays.


“The fiction shows on 9X will define the channel’s promise of Bigger, Better, Fresher, with engrossing storylines, best loved actors, lavish sets and production values and locations in India and internationally,” said Mukerjea.


Also, producer Siddhartha Basu gets into fiction programming on 9X with a romantic daily drama, Jiya Jale, which features a newcomer in the lead.


The non-fiction lineup on 9X includes mass-entertainment reality shows, including Mission Ustaad, which marks music maestro A R Rahman’s TV debut and will feature some of the biggest names in musical entertainment. Non-fiction programming will also feature game shows and talk shows plus new-generation events.


Added Mukerjea, “Today’s discerning TV viewers want content that is distinctive and appealing. 9X will uniquely combine glamour with depth and values, which is what today’s India is all about.”


Related stories: