MUMBAI: NDTV Imagine will be available to viewers in the United States on the DISH Network.
The channels’ launch in the US follows its launch in India, the UK and the Middle East and North African Region.
NDTV Imagine vice president distribution Tharun Rai said, "We are glad to partner with Dish Networks to serve Imagine’s entire range of programming to Hindi speaking South Asians living in United States. Imagine will soon be launched across the Asia Pacific in line with its plans to reach people from Indian diasporas spread across globe."
NDTV Imagine is simultaneously providing a service to International Channels looking for distribution opportunities in India. "There is growing demand for high quality television viewing especially on digital platforms in India," Rai adds.
"DISH Network is thrilled to become the exclusive provider of NDTV Imagine in the US. Adding NDTV Imagine to our lineup allows us to offer our customers even more popular options with our extensive South Asian programming platform, providing the best quality channels at the best value nationwide," said DISH Network Corporation vice president International Programming Chris Kuelling.
NDTV Imagine will be available free for three weeks to the entire South Asian subscriber base. The channel has joined hands with World Media Connect LLC (WMC) headed by Dheeraj Kapuria for its European and American Operations. WMC will be responsible for NDTV Imagine’s marketing, distribution and advertising sales in the territory.