MUMBAI: NDTV has appointed Saurabh Malhotra to head new business areas as the COO of its software and technology company NDTV Labs Ltd.

Malhotra will be responsible for the success of the company and will steer new business initiatives comprising infrastructure outsourcing, systems integration in the broadcast space, software/technology development and the RetailTV markets, all of which will be run as separate business verticals. Malhotra will report to the CEO and to the board of directors of NDTV Labs.

Malhotra comes with 18 years of diverse experience in sales, marketing and general management and in setting up new businesses in the IT and OA environments. This has equipped him with cross-domain knowledge and relationships which will enable penetration in global markets for cutting edge media technology products and services developed by NDTV Labs.

In his last responsibility as Barco director sales and marketing, Malhotra has experience in leading the growth initiatives of Barco Electronic Systems.