MUMBAI: Kansai Nerolac Paints has launched its new campaign – Apke Rang. Apki Pehchan for its interior brand Nerolac Impressions.

Nerolac has roped in Konkona Sen Sharma and Irfan Khan for the campaign. This campaign is about rediscovering oneself through the process of painting. It shows an emotional appeal that would endear itself with the masses.  

After Mohanlal and Amitabh Bachchan, Nerolac has roped in these two celebrities to establish Nerolac Impressions in the premium segment & connect it to consumers using a relevant motivation. The film is to showcase design possibilities for homes with the Nerolac Impressions while creating distinct imagery for itself within the category.  

The ad campaign will be released on 6 September, 2009. This film showcases a married couple whose home is being painted.