MUMBAI: National Geographic Channels (NGC) India, has appointed Ramon Chibb as senior vice president (SVP) – content. Starting 15 June, 2010, Chibb will be in charge of all conceptualization, content creation and programming at both National Geographic Channels and FOX History and Entertainment.

Prior to joining NGC, Chibb was vice president – head of content and operations, UTV Bindass and before that he was vice president – head of content new media at Zee Telefilms.

"Ramon brings with him hands-on experience and an in-depth understanding of the television industry in both niche and mass segments. We look forward to take advantage of his strengths to get more diverse and engaging content for both the channels," said FOX International Channels India managing director Keertan Adyanthaya.

"I am extremely excited about this role. This is an incredibly strong and dynamic line-up of channels and my primary focus will be to keep up and better the rich and varied content for both the channels," said Chibb.