PRESS RELEASE

National Geographic Channel’s landmark series, ‘My Brilliant Brain’ premiering on December 10 @ 10 pm (weeknights till December 21) promises to make viewers re-think the abilities of the human brain. The series celebrates the power of the human mind and examines three groups of genius to answer questions about the origins of genius: are these extraordinary abilities genetic, developed or acquired by accident? Besides robust 360 degree activation, Nat Geo in association with its online partner, the king of online gaming – Zapak.com has created a unique website to increase interactivity with the viewers.

This interactive website, ‘www.brilliantbrain.in’ is packed with lots of mind-tickling features for viewers to have fun with their mind, check their Genius Quotient and win loads of prizes. These features include mind-games, brain-teasers, multiplayer games where you can chat with other users while playing, blog, ask the expert section, videos of the international and local geniuses featured in the series and much more.

The highest scorer on the website will win the My Brilliant Brain grand prize, which is a trip for 2 to Washington DC to visit the National Geographic Museum. Besides the grand prize, there are also loads of cool Nat Geo goody bags along with limited edition Nat Geo telescopes to be won every week on the website.

Speaking about the initiative, Rajesh Sheshadri, Senior Vice President – Content & Communication, National Geographic Channel, India said, “My Brilliant Brain is a celebration of the incredible powers of the human mind. The focus of the promotional activities is to stimulate and challenge the minds of viewers nation-wide in an exciting and engaging format, with interactivity being the key. Our online initiative with Zapak.com is our way to reach out to our viewers in an innovative manner. Zapak.com is the ultimate destination for on-line gaming and an association with them has helped us create a unique My Brilliant Brain experience for the netizens”.

My Brilliant Brain premieres on the National Geographic Channel on December 10 @ 10 pm and will feature international and Indian content. The Indian film titled, ‘India’s Geniuses’ will feature four Indian geniuses and will be hosted by the National Award winning actor, Konkona Sen Sharma.