MUMBAI: The broadcasting arm of UTV is gearing up for the launch of its new  Bollywood entertainment channel UTV Stars.

The channel will be headed by Nikhil Gandhi as business head.

Gandhi was previously business head for UTV Bindass.

Gandhi’s key responsibilities would be to ensure a successful launch of the new brand and to ensure sustenance and profitability.

UTV Broadcasting CEO MK Anand said, “With Nikhil’s understanding of the youth genre and his very dependable execution skills, we are confident that UTV Stars is in very capable hands.”