MUMBAI: Japanese car manufacturing company Nissan Motors, which is foraying into the Indian small-car market with Nissan Micra in India in July, has appointed actor Ranbir Kapoor as its brand ambassador.
Nissan Motor India has signed a three-year contract with Kappor, during which he will endorse its products and services.
Nissan Motor India managing director and CEO Kiminobu Tokuyama said, "We are delighted to have Ranbir Kapoor as our brand ambassador. Nissan is a car company with a ‘Passion for Cars’. Our brand heritage stands for producing cars that maximize life and provide the joy of everyday driving. We believe Ranbir with his uber cool charm and mass appeal brings in a perfect connect with our brand."
The first two TVCs with Kapoor have already been shot and they will start airing from 10 June onwards. The marketing campaign revolves around simpler city driving, convenience and better living within the chaos of everyday city life.
Kapoor added, "It is an honour and privilege to be associated with Nissan, which is a leading global automotive brand. I have been a great admirer of Nissan cars during my days spent in Europe. Some of their cars like the GTR, 370Z, which has been introduced in India are all iconic products. I am happy to know that Nissan is very serious and commitment in their plans for India and they have an exciting range of products lined up beginning with the new Nissan Micra. The Micra is a class-defining product and I am particularly excited, as it has been designed for city driving."
