Mumbai: This week witnessed three major releases viz — Rajshri’s Vivah, Subhash Ghai’s Apna Sapna Money Money and Plus Entertainments’ Deadline – Sirf 24 Ghante to average response.

All the three films are trying to cash in on the multiplex culture. Vivah managed to score over the other films.The film has been released with lesser than 200 prints all over. In overseas, Dubai saw a maximum of nine prints released.

Vivah collected Rs. 65 – 70 per cent on the opening day in Mumbai.The last show collections were better than the first and second shows. In Premiere cinema (Parel) with a seating capacity of 465, the film managed to collect Rs. 53,277 from 3 shows against the capacity of Rs. 72,933 (73%) while in Fame Nakshatra it collected Rs. 56,800 against the capacity of Rs. 85,737 in its 3 shows (67%). Cinemax Growel in Kandivali collected around Rs. 55,000 against the capacity of Rs. 75,000. 
 
The opening of Apna Sapna Money Money was around 40 to 50 percent in Mumbai.The film carries mixed reports and hopes to bounce back soon by word of mouth .In Mumbai, the film opened with around 100 prints, 12 UFOs and 6 DLP prints managed to clinch . Minerva cinema having a seating capacity of 1,390 collected Rs. 70,245 in 3 shows against the capacity of Rs. 1,68,745 (46%). In Anupam, Goregaon which has a seating capacity of 927 collected Rs. 32,500 in its 4 shows having a capacity of Rs. 74,874 (46%). In Cinemax Wondermall in Thane in its 4 shows it collected Rs. 46,000 against the capacity of around Rs. 1,00,000 (46%).
 
Percept released Deadline – Sirf 24 Ghante worldwide. The film opened with lesser than 100 prints all over and registered as low as 9 per cent in its opening day. Regal managed to clinch Rs. 18,122 against the capacity of Rs. 1,20,000 (16%) in 2 shows while at Cinemax Wondermall in Thane it collected Rs. 946 in matinees and Rs. 856 in its 2 nd show in Bombay.

Two other films Bipasha – The Black Beauty and Yeh Hai U Turn were also released to very poor response.

The only redeeming feature this week was Yash Raj Film Distributors who are celebrating the Silver Jubilee run of Fanaa at Dreamland cinema in matinee, Bombay and some circuits.

The other film racing toward Silver Jubilee is Rakesh Roshan’s Krrish. The film is running at Naaz (matinee). Kabhi Alvida Naa Kehna will celebrate 100 days next week at Imperial Cinema (matinees) in Mumbai and other circuits.

Dor, Woh Lamhe and Khosla Ka Ghosla are celebrating their 50 days run with one print in Mumbai and others circuits.

Umrao Jaan could not find favour with the domestic audiences. The film managed to hold on in parts of muslim dominated areas. But, like Kabhi Alvida Naa Kehna, the film managed to get a good opening in overseas. In the UK, it managed to top among the first 18 released film by scoring Pounds 2,11,000. 
 
Lage Raho Munnabhai in its 10th week collected Rs. 16,54,595 from 28 cinemas iin Mumbai.