Mumbai: Percept Picture Company (PPC) has appointed Rohit Arora as chief operating officer (COO) for feature films.

Prior to joining Percept, Arora has worked with Sri Adhikari Brothers (SAB) Enterprise as president corporate affairs. He has also been associated with HSBC, KPMG Advisory Services Pvt. Ltd, and Andersen India Pvt. Ltd.

Arora said, "I am excited to join PPC, which has been churning some interesting work in the arena of films and entertainment, and has emerged as a complete 360-degree entertainment company in India."

Percept Limited joint managing director Shailendra Singh added, "We extend a warm welcome to Rohit and look forward to working with him. I am sure he will bring in a lot of value to the company with his past experience and help lead some of the new and exciting ventures of PPC."

Arora has done his Bachelor’s of technology, mechanical engineering from IIT, Bombay post which, he pursued his post graduate programme in management from Indian School of Business. He has also pursued the international exchange programme from Kellogg School of Management, Evanston US.