Mumbai: Actor turned producer Jackie is all set to revive his production banner Jackie Shroff Entertainment Ltd.
Confirming the same to Businessofcinema.com, Shroff says, “Yes it’s true. I will revive my old banner Jackie Shroff Entertainment Limited. Films will be launched under this banner in January 2007. Though I am busy with my acting assignments, I will never stop producing films. I am confident that one day I will be a successful producer.”
Shroff is considered as Bollywood’s most approachable and affordable stars. He had produced Grahan in 1997, wherein he had Manisha Koirala in the lead opposite him. The film was directed by Shashilal Nair. However, the release of the film was delayed due to lack of buyers.
In 1998 Shroff planned a big film ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ Raju Raja Ram with Salman Khan, Govinda and himself. It was to be directed by David Dhawan. Unfortunately, the film could not take off.
To test the waters yet again, his ShroffÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s wife Ayesha produced the film – Jis Desh Mein Ganga Rehta Hai – under a different banner in 2001. The film was directed by Mahesh Manjrekar and had Govinda, Sonal Bendre and Rinkie Khanna in the cast. However, it bombed at the box-office.
Another film Grahan was also released simultaneously but just like the title, the audiences too were missing from the cinema halls.
In 2003, Ayesha Shroff made Boom, which was directed by Kaizad Gustad of Bombay Boys fame. Boom had Amitabh Bachchan, Jackie Shroff, Bo Derek, Katrina Kaif, Madhu Sapre, Padmalakshmi, Gulshan Grover, Zeenat Aman, Javed Jaffri and Seema Biswas in its cast. The film was budgeted at Rs 160 million (Rs 16 crore) and sold for Rs 10 million (Rs 1 crore) per territory. But it only managed to recover a little over Rs 934 million (Rs 93,455,936).
Thereafter he launched yet another film called Bombay Central with Gustad as the director. Unfortunately during the shooting of the film at the Mahalaxmi railway station in Mumbai, a crew member Nadia Khan was hit by a train and died. This film too was shelved.