MUMBAI: The Sanjay Ghodawat Group, which recently joined hands with Percept Picture Company for Madhur Bhandarkar’s Jail, has extended its partnership with the company.

The Sanjay Ghodawat Group plans to invest a corpus of Rs 1 billion (Rs 100 crore) in the entertainment sector over the next three years.

Apart from Jail, the two companies will partner on movies like Priyadarshan’s Bum Bum Bhole and Chandrakant Kulkarni’s Carry On Pandu. Both movies are expected to hit cinemas in early 2010.

Sanjay Ghodawat Group of Industries chairman Sanjay Ghodawat said, "We have always taken pride in our new business ventures. Our foray into the entertainment space resonates the opportunity available and our quest to offer better and valued services to our customers. We foresee tremendous potential in the entertainment space and deem it perfect for reaching out to the masses. Our tie up with Percept Picture Company and association with Madhur Bhandarkar has been a great start to this venture."

Percept Picture Company joint managing director Shailendra Singh added, "Percept has always focused on creating quality content, and we are extremely pleased to have The Ghodawat Group partner us to create path breaking content. This association marks the coming together of great talent from diverse fields."

Bhandarkar said, "Jail is my fourth association with Percept after Page 3, Traffic Signal and Corporate. Together, we are extremely happy with our collaboration with The Sanjay Ghodawat Group. The company has a diverse portfolio and has delivered quality results in their respective fields. We all are eager to know the audience reaction to Jail."