MUMBAI: As a part of the promotional campaign of the forthcoming animated movie Return of Hanuman, the film’s merchandise was recently launched in the market. Percept Picture Company (PPC) and Pantaloon Retail (India) Ltd (PRIL) have introduced customized products of the film which will be available exclusively at all Big Bazaar stores across the country.
Crickets’ bowling star S. Sreesanth launched the merchandise at an event at Orchid City Centre, Mumbai.
After the success of Hanuman, Percept Picture Company is now backing Return of Hanuman and a part of the marketing tie-up, the entire range of movie merchandise – which includes accessories, apparel, stationery, toys, books, crockery will be marketed through 75 Big Bazaar and 25 Stand alone Food Bazaar stores.
Percept Picture Company CEO Preet Bedi said, “Our Hanuman is the first and the biggest superhero franchise in India. Big Bazaar has specially designed merchandise of the film, which has a wide variation from toys to stationery, crockery to apparel, which will be loved by kids. We believe that animated movies have a huge impact on kids and through the movie and the merchandise we will be able to connect with them at an emotional level. The merchandise and other initiatives are no longer film-led, instead they are character-led, and this time our aim is to develop Hanuman as a brand.”
Big Bazaar CEO Rajan Malhotra added, “Pantaloon Retail has always strived to provide innovative products and unique shopping proposition for its discerning customers. With this exclusive initiative we are reaching out to the kids segment. We are confident that the Hanuman Returns merchandise is going to be huge success and it’s a prelude to many more such initiatives.”
As part of the 360 degree promotion and licensing programme, PPC has tied up with Future Group, Jump Games, Baskin Robbins, D’damas, Camlin, Indiatimes, Midday, Star News and a plethora of brands. Apart from these, Return of Hanuman would also introduce its latest range of merchandising products after the success of Hanuman’s merchandising campaign along with an interactive website on Return of Hanuman.