PRESS RELEASE
Bags blue chip accounts – Zicom, Idea Cellular and Himalayan Ski Village
Perspectrum, the Integrated Marketing Communications (IMC) arm of Percept Holdings, has won several major blue chip accounts in the last 3 months. The wins include brands like Zicom, Idea Cellular and Himalayan Ski Village. The wins were the result of the launch of an aggressive business strategy. Perspectrum won these businesses purely due to its strength in strategic IMC and Multimedia Campaign planning capabilities. Furthermore, Perspectrum will have a strategic role in the most of these businesses and use Perspectrum’s proprietory IMC tools like “Perspectrum Thrust†to drive the brands communications
Mr. Debashis Das, CEO, Perspectrum, stated, “We are thrilled to be working with such a diverse set of clients and categories. The pitch processes were very challenging and competitive and we are very excited about these 360o opportunities given by our clients.
Said Mr. Evarist Rego, Vice President – Perspectrum Consultancy, “The last few months have been very exciting. Our proprietory tools backed with our market research capabilities provided us with key insights of the consumers. This resulted in Perspectrum presenting consumer-driven marketing strategies which were very critical to our winsâ€Â
