MUMBAI: Sony Entertainment Television’s English movie channel Pix has appointed Himmat Butalia as senior marketing manager. Butalia who joined on 1 November, will report to Pix’s business head Sunder Aaron.

“Himmat brings with him valuable experience in the field of media and is assigned to drive Pix’s marketing and communications profile. He is an innovative tough person and we expect him to accomplish much for us in his new role.” says Aaron.

Prior to joining Pix, Butalia was working as an account manager with Leo Burnnet for the brands – Times Now, Mumbai Mirror and Reliance Mobile (ADAG). Butalia said, “It is a great opportunity to work for an international Hollywood movie network, as movies are a personal passion. We have a staggering collection of movies and offer a space that a cross section of viewers can call their own. We are confident that we will build a strong brand over time as Pix is here to stay.”