MUMBAI: Former Zee TV CEO Pradeep Guha has joined the Board of Advisors of Vdopia, which is an online video monetization player and video advertising platform targeting the most responsive and affluent audiences across devices.

Vdopia has been providing online video monetization solutions to premium publishers like NDTV Group, India Today Group, web 18 group, Sify, Rediff and Indian Express. Vdopia has also launched iVdopia-iPhone 3G Ad platforms and network, which has the unprecedented ability to connect advertisers with 30 million engaged iPhone and iPod, touch users.

"Mr. Guha’s experience in media across various companies and segments will provide our company the depth and his direction will help us to achieve greater success and faster growth. His insights will add tremendous value to our organization," said Vdopia India global CBO and MD Saurabh Bhatia.

"Vdopia is the Market leader in Online Video monetization space. I really like the business model and the passion within the team. I am looking forward to work with them very closely and take the company to the next level. They already have tie ups with media companies & advertisers. I look forward to further strengthen these ties," added Guha.