MUMBAI: Low fare airline GoAir, promoted by the Wadia family, has appointed actor Preity Zinta as its brand ambassador.

As GoAir’s brand ambassador, Zinta will support and be part of various marketing and branding efforts for the airline.

Says GoAir’s managing director Jeh Wadia, “GoAir is committed to achieving a leadership position in the low fare airline segment. In a short span of time, GoAir has been able to capture a five per cent market share while generating recognition and loyalty among its passengers and also within the airline industry.”

As part on the new association, Zinta will feature in the new GoAir thematic nationwide campaign “Chalo India, Lets Fly Smart.”

Zinta’s current slate of brand endorsements include – Godrej, Hyundai Santro, BSNL and Rexona.