MUMBAI: Prime Focus Technologies has appointed Radhika Chinai as vice president – media processing services.

Prime Focus Technologies (PFT) offers multiplatform content operations services to the M&E industry globally via CLEAR, the world’s first hybrid cloud model for content and workflow management.

In her new role, Chinai will be managing new initiatives for product management, pre-sales and business development for CLEAR-led multiplatform content operation services.

Chinai comes with over a decade of experience in the content services industry supporting media companies. Prior to joining Prime Focus Technologies, Chinai led the subtitling and media services team at Words Infocom as CEO-Content Localization. Prior to Words, she founded Media Soft Digital, the first company in India to offer subtitling and closed captioning services to the US and UK markets.

Prime Focus Technologies co-founder & COO Ganesh Sankaran said, “With the global CLEAR infrastructure, PFT is well positioned to extend our onshore / offshore model and deliver multiplatform content operations globally. Radhika will be at the forefront of productising these offerings and taking them to market.”

“I have worked with Prime Focus Technologies over the last two years as a business partner and each interaction has been fused with innovative foresight, unrelenting spirit and precision – qualities that are very important to me. I am excited to join the team at PFT. It is a forward-thinking enterprise that truly believes in its people,” said Chinai.