MUMBAI: Priyanka Chopra, who was crowned Miss India World and later Miss World in 2000, will join the likes of Madonna, Shakira and Marilyn Monroe in endorsing global hair care brand Sunsilk as brand ambassador in the new ‘Life Can’t Wait’ campaign.

She will ‘don’ the avatar of being the ‘living embodiment’ of the modern girl who wants to and can make it happen.

Hindustan Unilever Ltd category head – haircare N Rajaram said, “Priyanka Chopra was the numero uno choice of the Sunsilk team, which was looking out for an Indian name to add to the brigade of international icons. Priyanka has the uncanny ability to match the glam quotient of dazzling divas such as Madonna, Marilyn and Shakira. And she is as professional as her foreign counterparts when it comes to carefully choosing her ideal hair care brand and endorsing it straight from her heart.”

“The girl of today wants to go out, live her dreams and share her memorable moments and stories with the world. I have come a long way from being an ardent admirer of Madonna, Marilyn and Shakira and now I have got the chance to be included in an exclusive league. Sunsilk shampoo, which enhances my hair and appearance, gives me the confidence and self-belief to be counted as first amongst equals. And if I can do it, so can you,” says Chopra.

“Every Sunsilk brand ambassador, including Priyanka Chopra, stands for freedom of expression; doing what she believes in; and going after her dreams. I am my own experiment. I am my own work of art. If you are going to reveal yourself, reveal yourself. I have the same goal I’ve had ever since I was a girl. I want to rule the world and so does every Sunsilk brand ambassador,” she adds.

Shakira says about Priyanka’s ‘Life Can’t Wait’ moment, “Priyanka Chopra is experiencing a typical Life Can’t Wait moment, which is a time when you seize an opportunity and live for today. Every Sunsilk brand ambassador is a living embodiment of the belief that in order to catch up with life’s pace, you need to be ready to seize every opportunity that comes your way…else you will be somewhere invisible in the crowd of people who just dream big but don’t make an attempt to realise their dreams and transform them into a living reality.”

The Sunsilk Life Can’t Wait campaign encourages girls to live for today and make life happen.