PVR launches Childscapes in Saket


MUMBAI: After the success of PVR NEST (PVR Network for enablement and social transformation), PVR Cinemas has launched Saket Chapter of the Childscapes programme in the capital and also conferred the Childscapes Award for excellence to motivate ordinary lives for their extraordinary contribution in developing the Childscapes community model.


The awards, which were handed over by Minister of State for Women and Child Development Renuka Chowdhury, carried citation and a cash prize. The awards were followed by a performance by children, which depicted ‘Sculpturing Street Dreams’. A special film screening of Chak De! India was also organised by PVR Cinemas for children and guests.


Childscapes’ pilot project at Vasant Vihar Shopping Centre worked for about 75 disadvantaged children, most of who were beggars, rag pickers or the ones deprived of normal lives. The program which aims to extend its scope of activities through educational, social and cultural activities, has been initiated in association with Bhagidari, Rajan Imports Ltd. Anupam Shopping Arcade Association, Literacy India, National Geographic Channel and PVR Cinemas.


PVR Ltd. chairman and managing director Ajay Bijli said, “PVR Childscapes under PVR Nest has been conceptualised in order to transform in a positive way the lives of street children, who most often do not get opportunities and their potential goes undeveloped or misused. With integrating various programs under PVR Nest, each initiative gives us the strength to carry on with our work despite the limitations and challenges that occur every day.”


PVR Ltd. joint managing director Sanjeev Bijli added, “PVR strives for addressing the social and environmental issues that affect our surroundings. Even when we try to be socially conscious within and outside of the organisation, we cannot fully succeed until the social and physical milieu around our multiplexes is restored.”