PVR launches luxury entertainment multiplex in Delhi

Mumbai: PVR has introduced a new concept in the world of movie watching–luxury entertainment at Director’s Cut (DC), at the Ambience Mall, Vasant Kunj in New Delhi. Conceived by PVR chairman and managing director Ajay Bijli, DC will cement PVR’s stance in the film exhibition business. Director’s Cut includes four cinema halls, café, restaurant, bar, lounge, patisserie and a book shop devoted to movies.

Director’s Cut is the final and definitive word on cinema viewing – the vision and thought process of an auteur. The concept marries two ideas, that of luxury and cinema, bringing to connoisseurs, four screens made for cosseting viewers in surroundings that range from a fully recliner seating, 2K digital projection, finest surround sound and complete 3D capability. Director’s Cut has four Audis which can seat 282 people.

The interiors of Directors’ Cut are soaked in film-based art, so as to underline the quality of the experience. From the aroma of international coffees as patrons walk in to the interiors of the restaurant with its wooden floor and silk upholstery, each element of DC is meant to thrill the sensory. Signatures of cinematic legends-Kurosawa, Ray, Godard and more are etched on the smoky glass panels. The cinemas themselves are an ode to elegance and pampering, ranging from interiors in rich burgundy, gold, carmine and a shimmering ochre. Chic individual lamps sit on a console besides each seat. A waiter is a button away with a hot towel, a blanket, a hors d’ouvre or a drink.

Director’s Cut staff will provide attentive, personalised service. The dining has been put together by world-class chefs to offer dining formats and experiences. To complement the cuisine, one of the finest wine cellars has been put together, to offer patrons an enthralling experience from wine by the glass to a complete wine buffet.

DC also provides an option of being served gourmet offerings from the fine-dining outlet at your seat. This combination of cinema and dining will ensure that Directors’ Cut becomes a cultural and entertainment landmark.

Director’s cut is a part of PVR’s assiduous strategy to scale up its exhibition business and PVR plans to further expand the concept to other metro cities. Once Directors’ Cut gains the requisite tipping point, it will be offering memberships to a loyalty program that has been put in place.