Mumbai: PVR has released an application for Android based phones, iPhone and iPad/ Tablet users, which allows users to check show times of movies, select seats and book the tickets on the go. One can also locate the nearest theatre using the map.

Additionally, PVR has also revamped its website to make it faster and effective for its customers. 

The new look of PVR website is designed for the consumers who prefer online medium for booking movie tickets or get an update on any movie related information. The website covers the complete movie life cycle i.e. now showing, next change, coming soon along with the option of pre-booking and PVR Top 5 movie ticket sales at PVR Cinemas.

PVR has also introduced the shopping cart facility to add F&B and combos to its user’s cart. The cinemas locator section of the website integrates Google maps showcasing cinema picture gallery.

PVR Cinemas COO Gautam Dutta said, "We are pleased to launch PVR Cinemas applications for Android, iPad, Tablet and Iphone users. Today’s world focuses on cutting -edge technology and design, therefore, considering the dependence on technology and usage of gadgets, we decided to launch the application so that it benefits our patrons. With the launch of this application our customers can book their tickets with just a few clicks of buttons on their mobile, making the lives of movie lovers easier and faster."

PVR chief information officer Jitendar Verma said, "The trend of impulse purchase amongst people today has overhauled the ticket booking process with the launch of PVR’s Right Now option in application wherein our patrons can book tickets for movies starting within 2 hrs. in their vicinity. We at PVR have decided to revamp our digital portal and introduce the location based service to locate closest neighborhood cinema to ease and fasten the ticketing process."