MUMBAI: Multiplex chain PVR, which already has its chain under the name of PVR Cinemas, is now looking at targeting smaller towns and cities (tier II and tier III cities) with the launch of the PVR Talkies.
PVR Talkies is aimed to resurrect the cinema experience in smaller towns in
PVR Cinemas, which launched the multiplex culture in
The digital theatres are also expected to impact the movie industry significantly as it is expected to unleash a revolution turning the company’s vision into reality with a multiplex in every town and city. PVR Talkies will enable wide releases of a movie in different distribution territories all across the country ensuring large scale consumer and industry benefits with proportionately reduced cost, incurred on the celluloid prints.
Pan-India openings will also guarantee larger release made available across different territories leading to nationwide screenings, which will in turn ensure better return on investments for producers, distributors among others. The company stated that this would also be helpful in curbing piracy, widely prevalent in
PVR Talkies has identified and accommodated overlapping tastes and preferences by including newer set of audiences who also have a huge appetite of watching movies other than urban areas. The design philosophy will be based on functionality, youthfulness and vibrancy in comfortable surroundings, not compromising on industry standards.
Highlights of PVR Talkies
Seating Capacity Aurangabad- three screens, 1151 seats, Latur-three screens, 1148 seats
Integrated Security Devices and Systems
Centrally Air Conditioned / or air cooled
Physically challenged patron facility
Dolby Digital sound System
Digitally enabled projection technology
Food Court“Khana Peena”
PVR chairman and managing director Ajay Bijli said, “In 1997, we enhanced the way