Mumbai: Pyramid Saimira Group, the world’s fastest growing entertainment conglomerate, inaugurated its food court at TDI Mall, Rajouri Garden, New Delhi. This is the group’s second food court in North India, after Faridabad.
 
The food court was inaugurated by Rajouri Garden MLA Ramesh Lamba in the presence of Pyramid Saimira group chairman Saminathan, and Pyramid Saimira director N. Narayanan.
 
Saminathan said, "Pyramid Saimira focuses on 360 degrees entertainment, which includes food & beverages… As a practice, we scale up in an aggressive manner and in just three months of start, we are inaugurating our second food court in the North India. We will be investing close to Rs. 100 crore in the F&B division, over the next year and we expect that this will contribute close to 25 % of our top-line."
 
He added, "We will be scaling up operations extensively in the NCR, and Delhi is a pivotal market for us. With increase in disposable income of consumers, rapid urbanization, and increasing popularity of convenience foods, food and beverage sector is expected to grow at an incredible pace and Pyramid Saimira will capitalize on this boom."
 
Narayanan said, "We are the only organized food court operator, who is not sub-contracting the food with various vendors, but has developed various genres of food offering and has organically owned about seven distinctive brands, each catering to a specific cuisine."
 
Pyramid Saimira Group vice – president, food & beverage Alok Kumar said, "Our paramount focus at Pyramid Saimira food court will be food safety, hygiene and consistent quality. All our employees are undergoing pre employment, as well as periodical medical examinations, as per international food handling guidelines. Pyramid Saimira food court will offer its customers, high quality and safe food, without compromising on taste."
 
Pyramid Saimira is creating a niche for itself in the F&B segment with two food courts in operation with the following brands – Apple Tree, Red Curry, Shivalay, augrita, Tahal , Beverage & More and the latest being Brahmin’s Kitchen, an initiative to bring traditional Brahmin food in the modern format.
 
Another segment of F&B, under the brand name, Cineteria is operating at 106 theatres, across South India.