MUMBAI: Reliance Big Entertainment has entered the US mobile content market by launching its company Jump Games USA and the opening of a new US headquarters based in Chicago.

Jump Games, a publisher and developer of games across mobile platforms, is aggressively looking to acquire top mobile content licenses and brands for distribution on its mobile worldwide network.

"We are keen on building a global enterprise that leverages the top entertainment content across the globe. Our recent deals in the entertainment space convey our focus and commitment towards building global entertainment equity. With Jump Games setting up operations in the US, we will be concentrating on the mobile space aggressively. To ensure the future of our success, our partnerships and alliances with America’s biggest firms will be critical. The idea is to expand the mobile entertainment umbrella for Jump in the mobile space, via strong and sustained growth – both organic as well as inorganic," said Reliance Big Entertainment president Rajesh Sawhney.

"The launch of Jump Games USA and the opening of our new office is an important step in strengthening our ability to acquire and deliver exciting mainstream mobile content to U.S. consumers. Jump Games is already a leading publisher and developer of premium mobile content and our North American team will be a driving force in building key relationships with North America’s leading media and entertainment companies," said Jump Games CEO Salil Bhargava.

The expansion of Jump Games into the US represents a significant shift in the company’s ability to bring mobile content to and from this market through its Global Service Delivery Platform.

In line with the expansion plans, Jump Games has appointed Amit Khanduja as their EVP Americas. Khanduja has more than 15 years of high-technology consumer and enterprise experience, holding key positions at several leading companies like Sun Microsystems, HP, and Tira Wireless.