PRESS RELEASE
Mumbai, July 13, 2007: FUN se bachke kahan jaoge? Taking its promise of ‘Whatte Fun’ to another dimension for the listeners, Radio City 91.1 FM, India’s Leading Radio Network today unveiled a special outdoor hoarding at Bandra West featuring the ‘Fun ki nayi Bhasha’ contest winner, Mr Imran Azad from Panvel with his wining fun liner, “Ek haath se taali nahi bajti… jab tak maar na pade, tab tak gaali nahi jachti.” The unveiling took place on the Bandra – Western Express Highway by RJ Meenal from City Spice.
Radio City 91.1FM ran the interactive ‘Fun ki nayi Bhasha’ contest nationally from June 25 – July 12, 2007 across Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Lucknow wherein listeners were invited to pit their Fun Quotient by completing an incomplete line within 10 words in a witty manner. The idea behind the campaign was to get the listeners to participate and add to the new language of fun on Radio City
Speaking on the occasion said, Mr. Rana Barua, National Head – Marketing, Radio City 91.1 FM said, “‘Fun ki Nayi Bhasha’ is a fun new language that we at Radio City are creating to build on our proposition ‘Whatte Fun’. The idea behind the contest was to involve our listeners in every step of the campaign and showcase their quick wit and sense of humor. We were very pleased at the overwhelming response the contest received from our listeners. With ‘Whatte Fun!’ our attempt to infuse an element of fun and stress-free living has caught on amongst the Radio Cityzens across India.”
Seeing his name and winning entry featured on the billboard in Bandra, Mr Imran Azad, the winner of the Fun Ki Nayi Bhasha contest exclaimed, “When Radio City informed me that I had won the contest, I was most pleasantly surprised! Frankly speaking I don’t participate in many contests but this one seemed different and it gave a vent to my witty side. It feels great seeing my name on a hoarding…I feel like a celebrity thanks to Radio City – Whatte Fun”.
Reinforcing the outreach of its fresh mantra ‘Whatte Fun’ across audiences, Radio City 91.1FM is leveraging the power of multiple mediums with a hi-decibel 360-degree approach including a television and outdoor campaign integrated with programming and on-ground elements. While the outdoor campaign involves heightened visibility through billboards, mobile buses and vans, bus backs and bus shelters there would be activation at traffics lights and presence in malls.
Taking the lead, to offer a differentiated listening experience, Radio City 91.1FM unveiled a fresh outlook, ‘Whatte Fun’ in line with the vision of creating a national brand. From a broad base, Radio City fine-tuned the core-target audience through focused segmentation to SEC AB 25-35. With a bouquet of exciting, path breaking programmes for the first time on Indian radio, Radio City 91.1FM is poised to capture and sustain the biggest share of ear delivering an unmatched radio experience.
About Radio City 91.1 FM
Radio City 91.1 FM is India’s first and leading hit music FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), this private FM network has captured the hearts of millions of listeners across Mumbai, Delhi, Bangalore, Lucknow, Hyderabad, Chennai and Jaipur. In Phase II of expansion of FM Radio, Radio City has bagged the licenses to broadcast in 16 more cities. It will soon regale listeners in Coimbatore, Vizag, Pune, Ahmedabad, Surat, Nagpur, apart from the other centers in Western India. Radio City broadcasts 24/7, using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance. Taking the lead, to offer a differentiated listening experience, Radio City 91.1FM has a fresh outlook, ‘Whatte Fun’. It now brings a unique and uniform brand experience, in line with the vision of creating a national brand. From a broad base, Radio City has fine-tuned the core-target audience through focused segmentation to SEC AB 25-35. Radio City’s ‘Whatte Fun’ will offer listeners a bouquet of exciting, path breaking programmes for the first time on Indian radio which will uniquely position it to capture and sustain the biggest share of ear delivering an unmatched radio experience.
