Mumbai: Entertainment Network (India) Limited (ENIL) announced the appointment of Alok Purohit as Business Evangelist; Gautam Shahane as Head, Content Alliances; and Prashant Chacko as Cluster Head East all for Radio Mirchi.

Speaking on the new development ENIL COO Nandan Srinath said, "This is an important time for Radio Mirchi as we have recently launched new stations across the country and are now focused on growing our listener base. We are confident that Alok Purohit, Gautam Shahane and Prashant Chacko will continue to lead Radio Mirchi from strength to strength."

In his new role as Business Evangelist, Purohit will work alongside the Cluster Heads and Regional Directors to personally coach and guide operation heads in smaller and new markets with effect May 2008.

As Head Content Alliances, Shahane will lead the team in conceptualizing and providing innovative radio content and other specifically created content to mobile and Internet platforms. He will work closely with Radio Mirchi CPO Tapas Sen and other heads, allowing consumers to access Mirchi’s compelling content in new and innovative ways.

A new member of the Radio Mirch family, Chacko replaces Sriram Kilambi as the Cluster Head for the Eastern region. He is responsible for the Kolkata Station with a supervisory role of the Patna Station.