MUMBAI: Rajshri Media has inked an alliance with NDTV Imagine wherein it will distribute the channel’s shows across genres ranging from light-hearted family soaps to period dramas.

Rajshri Media managing director Rajjat A. Barjatya said, "Our video streaming portal www.rajshri.com, is on a high growth curve. We are seeing a dramatic increase in the consumption of long form film and television content. We are proud to partner with NDTV Imagine, one of the most innovative and aggressive players in the GEC space and make their popular shows available on demand to our growing worldwide audience."

NDTV Imagine executive vice president business operations and content sales Gaurav Gandhi said, "NDTV Imagine, our general entertainment channel, has been very well received across all markets and platforms. We are excited to partner with Rajshri to make our content available on their platform. This association is an important step in our overall plan to explore new distribution avenues for our diverse content portfolio."

NDTV Imagine’s shows like Dharam Veer, Jasuben Jayantilaal Joshi Ki Joint Family, Raajkumar Aaryyan, Ek Packet Umeed, Radhaa Ki Betiyaan Kuch Kar Dikhayengi, Main Teri Parchhain Hoon, Vijay – Desh Ki Aankhen and Angrezi Mein Kehte Hain will be streamed free on Rajshri.com.