MUMBAI: After bringing a revolution by releasing movies on the internet on the same day and date as their theatrical release, Rajshri Media’s internet portal Rajshri.com has now got on board shows from three television channels.
Shows from channels like NDTV, Zee TV and Zoom have now been made available for streaming on the website. Plans are also afoot to bring on board more channels like MTV etc.
Zee Telefilms has given 2000 hours of their content to be put on the website. Shows that are available on the website are Astitva – Ek Prem Kahani, Jeena Isi Ka Naam Hai, Rishtey, Hum Paanch, After Hrs., Johny Aala Re, Bombay Talking, Kareena Kareena and B News.
On the other hand, NDTV’s shows like Walk The Talk, Jai Jawan, Best of Gustakhi Maaf, Boss’s Day Out and India Questions are currently being streamed on the website.
Apart from this four Zoom shows like Page 3, Popkorn Newz, Maximum Style Diva and Let’s Talk are also available for free streaming.
“It is the progressive content owners who are high on the learning curve that have come on board first rather than the traditional ones,†informs Rajshri Media managing director Rajjat Barjatya.
“A lot of convincing was required to break the mindset of content owners and inform them about the potential of this new distribution and revenue channel. The platform that we are building is unmatched in terms of content and features and augurs very well for the future, since the medium is reaching out to a truly global audience,†he adds.
Rajshri Media has partnered with the Films Division of India as also companies like Zee, Times Group, Saregama HMV, Sony BMG, Universal Music, Music Today, BR Films, UTV Motion Pictures and Madhu Entertainment amongst others. The company has also recently inked deals with Mukta Arts and UTV Motion Pictures to make available Jogger’s Park and Metro respectively on the site. Talks are also on with Pritish Nandy Communications and Adlabs Films.
Seven months into its launch, Rajshri.com now sports more than 1400 music videos, 275 movies, 988 television shows and more on its website. The website has also undergone a change over the months and has been made navigation friendly.
