Mumbai: Ram Gopal Varma is all set to release his horror flick Phoonk, a black magic film, which is touted as the scariest of all his horror genre movies until date.

The director and producer of the film have devised a unique marketing strategy to promote the film.

The makers are challenging anyone to watch Phoonk alone from start to finish in a theatre without getting out. The one who is able to do the same, will be rewarded with Rs 5 lakh from Varma.

The contest will be publicized and the necessary details will be given on the film’s website www.phoonk.in.

Phoonk is scheduled to release on 22 August.