MUMBAI: Reliance Entertainment has appointed UTV New Media CEO Manish Agarwal as the chief operating officer (COO) for its digital business.

Agarwal will be responsible for operations across Bigflix, Bigadda, Zapak Digital Entertainment and Jump Games and will report to Reliance Entertainment – digital business CEO Rohit Sharma. He is slated to join Reliance on 1 March, 2011.

Sharma said, "With India at the digital inflection point, we are expecting huge growth in our gaming, VOD and e-commerce business across all platforms and devices be it Mobile, PC and DTH. We believe that Manish’s tremendous experience in the digital space will help us in achieving significant scale and growth in our business."

Agarwal added, "I am looking forward to joining Reliance Entertainment and work with the team in creating world class digital entertainment destinations. With the impending 3G era and the scale which Reliance Entertainment offers, I am excited with the opportunity of offering great consumer experience to millions of Indians consuming entertainment across all touch points."

Prior to UTV New Media, Agarwal has worked with companies like Microsoft and Rediff.