MUMBAI: Reliance Media World Ltd has appointed Navneeth Mohan to head the BTL offerings from the Company. In his new role, Mohan will spearhead the specialized below the line services in the capacity of BTL national head, covering events and activations.

In his new role, Mohan will report to Reliance Media World business head – Allied Business Rabe T. Iyer Ltd.

Reliance Media World Ltd. business head – Allied Businesses Rabe Iyer said, “Navneeth Mohan’s excellent track record and rich industry expertise promises to work as a huge advantage for our company. We are today, a one stop shop for advertisers’ marketing requirements across the space of out of home, below the line, digital and radio and our expansive network works as an excellent advantage. Below the line has an enormous business potential a significant focus area and we are happy to have Navneeth with his expertise and proficiency, spearhead this vertical and lead the team to deliver tailor made value creating solutions to clients to suit specific brand needs.”