Reliance MediaWorks begins in-cinema 3D advertising in India


    Mumbai: Reliance MediaWorks will begin offering 3D Conversion services to Indian advertisers.

    The first advertisements to be converted into 3D by Reliance MediaWorks is for Reliance Netconnect’s ‘It’s Fast. Are You?’ campaign, which includes 3 films that feature a flaming car, an elephant chase and a charging train. The films were scripted and shot by Grey India keeping the 3D format into consideration and would be screened across BIG Cinemas from 26 August.

    Reliance Communications group head – brand & marketing Sanjay Behl said, “With our world-class network quality and wireless data penetration in over 1000 towns, we are confident of delivering the fastest Wireless Broadband speed in the country, tested at levels of up to 28 MBPS, powered by the superior MIMO Technology. The ad campaign demonstrates that Reliance Netconnect’s GSM and CDMA wireless data product range delivers the best broadband speeds in over 1000 towns across the country, thereby resulting in a delightful customer experience."

    Reliance MediaWorks CEO Anil Arjun said, “There are over 230 3D cinema screens in India and they offer an engaged and seated audience with a leisure mindset. By using our hi-end 3D conversion services, advertisers can offer an immersive, fun and innovative experience to this audience, which will help strengthen the brand recall. With technology advancements in 3D televisions, in the near future we will also witness 3D advertising reaching home entertainment.”

    Reliance MediaWorks operates one of the largest Stereoscopic 2D to 3D Conversion services facilities in India at Navi Mumbai and has a team of 400 artists. The company has completed VFX and 3D Conversion work for the remake of Conan the Barbarian and has provided 3D solutions for Avatar, Journey to the Center of the Earth, U2, X Games 3D: The Movie and Step Up, among others.

    The company’s bouquet of 3D services includes stereoscopic 2D to 3D Conversion, 3D services for any type of 3D alignment issues, image and detail enhancements, grain and noise management and on-set consulting, DI grading for 3D, creation and handling of 3D DCPs and 3D camera services.