Mumbai: Actress Soha Ali Khan has been appointed as brand ambassador for home decor and lifestyle products company Rosebys Interiors India.

Rosebys director Nikhil Sen said, "We are delighted to have Khan as our brand ambassador. Khan represents today’s woman – who is aspiring, independent and is willing to experiment. I believe that Khan has a similar essence, which is completely in line with Rosebys’ image and her endorsement will help in further enhancing and boosting the image of the company. With her on board, we can communicate the concept behind Rosebys to our target audience in the best possible way."

Rosebys is launching its chain of stores this month starting with Punjab and West Bengal with 10 stores in each state.

On her association with Rosebys, Khan said, "I am very excited to be a part of Rosebys; it’s a brand I can relate to. They have something completely new and fresh to offer to customers and their offerings hold great allure."

Rosebys is one of UK’s largest home textiles retailers, which operates over 300 home furnishings stores across the UK. It is expanding its footprint beyond the UK. Apart from India, the company is planning to launch the Rosebys brand in European and Asian markets, including Poland, Romania and Vietnam, in the coming months.