MUMBAI:Salman Khan has been the flavour of the season for some seasons now, and continues to be. However, it is now not just film makers who want to cast the actor in their films, but also commercial brands.

Last week, the actor shot an ad with Rohan Sippy for the innerwear brand Dixcy Scott. A huge set which resembled a Chinese monastery was erected at Mehboob Studios in Mumbai. Some 30 odd Nepali boys shaved their hair to give the ad an authentic look.

Rohan, who shot with Salman for the first time said, "There is an inherent charm about Salman which makes the audience identify with him and in this ad, one will see Salman’s charisma in full flow."

Salman Khan admitted that although their fathers had worked on the epic film, Sholay together, was yet to find a project, until this ad film came about.