Turner partners with Zapak to expand Cartoon Network’s online games in India

MUMBAI: Turner International India has signed an exclusive partnership with Zapak Digital Entertainment to market and distribute Cartoon Network’s Multiplayer Online Games (MOGs), including the launch of Ben 10 Omniverse: Rise of the Heroes  and a brand new version of the game,Toon Football.

As part of this partnership, Turner will leverage Zapak’s strong promotional channels to expand the reach of Cartoon Network’s online gaming experience nationwide. Zapak, will also support the launch of CN Coins game cards, the first ever toon currency designed for the youth gaming space in India. CN Coins will be available at more than 100 Zapak’s gaming café networks – Zapak Gameplex along with 500 other private cafes across 35 cities in the country for consumers to access and enjoy these games.

Turner Entertainment Interactive Media executive director and TurnOut Ventures general manager Benjamin Grubbs said, “India is a priority market for us so our partnership is a win-win for both Turner and Zapak. The alliance expands the distribution of Cartoon Network games and associated payment options as it leverages Zapak’s enviable network of promotional channels. We’re already enjoying some of the highest game-plays and web traffic in the region coming from Indiaso we look forward to welcoming even more players to our sites.”

Zapak will provide significant ongoing support to Ben 10 Omniverse: Rise of the Heroes and Toon Football via promotional activities, gaming tournaments and customized retail promotions across Zapak Gameplexes and the private cafes across 35 cities. Zapak will promote the two games heavily on Zapak.com. In addition, Zapak will also act as a premium payment partner integrating the games into payment channels including credit and debit cards and electronic coupon purchase in Zapak gameplexes.

Reliance Big Entertainment CEO Digital Business Rohit Sharma said, “The kids aged 15 and below contribute to over 20% of traffic on Zapak.com. They serve as one of the stickiest users on the site. Ben 10 is an extremely popular Cartoon Network toon star amongst kids in India while Sports has always been one of the most popular genres of gaming. Hence this partnership with Turner for Ben 10 Omniverse: Rise of the Heroes and Toon Football is to offer the very best to our growing kids segment. With the launch of the first time ever Toon currency – CN Coins game cards, we believe that it will give the smart kids in India a chance to manage their transactions wisely.”