This primarily happened because of the comparison for the opening day collection of both the movies. The Times of India reported opening day Ra.One collection of Rs. 22 crores in India with headline "RA.One snatches Day one honours", but this is completely untrue, and it has already led to a complete chaos and frenzy within the industry circles as the net collection of Shah Rukh Khan’s Ra.One were Rs. 14.7 Crores. (See Box Office Report)
This caused all the Salman Khan fans to start ReTweeting the correct figures, and state that actually Ra.One has not beaten Bodyguard’s opening day collection figure in India, well resulting into making #Bodyguard trend in India on Twitter.
Salman Khan today has a lot of fan power combined on entire social media, and even without his single Tweet his tremendous fan following caused his previous movie ‘Bodyguard’ trending on a day when even his film is not releasing.