MUMBAI: Close on the heels of inking a Rs 2.50 billion (Rs 250 crores) production, marketing and distribution tie-up with Eros International, White Feather Films Ltd (WFF) has made changes in their corporate structure by making a few appointments.

WFF managing director Sanjay Gupta informs, “Change is an inevitable by-product of corporate growth. With our new executive appointments we are simply reiterating our commitment to the Indian entertainment marketplace in nurturing excellence and providing the movie-goer with a unique cinematic experience.”

Apart from film-maker Hansal Mehta being appointed as chief operating officer some time back, Parth Arora, producer of film Dhoop, who also has training in production from the International Film and Television Workshops – Maine, adds to the professional portfolio of WFF. As head of production, Arora’s responsibilities include facilitation and supervision of the production process including budgeting and standardization of production planning methodology.

National award winner Sudipto Chattopadhyay an FTII graduate, is a film-maker with experience in film and television. As creative head his portfolio includes nurturing talent, providing creative guidance, script doctoring and creative facilitation to film-makers commissioned by WFF.

Gautam Kohli at WFF and is head of marketing and promotions. Devising innovative marketing and PR strategies are his primary responsibility. Having headed campaigns for Shootout at Lokhandwala, Kohli’s functions include liaising with publicity designers, PR agencies and tapping potential marketing and merchandising opportunities.

Kapil Verma heads the companies’ newly formed division White Feather FilmTools, which is the film equipment division of WFF. Verma is a popular steadicam operator who has had his training in Los Angeles. He brings with him an understanding of the business and with an orientation towards providing international standards in equipment services.

Gupta further adds, “We are poised for major growth and these appointments in our senior management are our first step towards creating a highly professional atmosphere for creative minds. Our senior management is helmed by professionals who have chosen these job functions primarily because of their belief in a common vision for WFF. While making these appointments we are also very clear that we do not wish to create a bureaucratic structure and that we wish to have a flat management style whose primary objective is to get things done.”