This will be Reddy’s second stint with ZEE after two years. In his new role, Reddy  will be heading ZEE’s all south channels –  Zee Telugu, Zee Kannada and Zee Tamil. He will report to ZEE Creative Head Nittin Keni.

ZEE MD & CEO, Punit Goenka said, "We are delighted to have Sanjay back in our team. South has always been one of ZEE’s key market and we are confident of consolidating our position, with a robust team headed by Nittin and Sanjay.”

Keni said “In-line with our strategy to strengthen our position in southern market, Sanjay will contribute tremendously to growing and expanding the ZEE brand further. I am looking forward to working with Sanjay to steer the growth in southern market.”

Reddy said, “I am  pleased to join the group at such an exciting time in the history of the ZEE brand. With such a vibrant team, my challenge now is to drive the change, in-line with our company objectives and strengthen the brand further in the southern market.”