MUMBAI: Hindustan Unilever’s (HUL) coffee brand – BRU –  has appointed the Bollywood actors Shahid Kapoor and Priyanka Chopra as its brand ambassadors.

HUL general manager – beverages Arun Srinivas said, "We are delighted to have Priyanka and Shahid on board as our brand ambassadors. We feel that the duo best brings alive BRU’s philosophy of "Coffee livening-up every moment by stimulating conversation". We constantly strive to bring the best products and coffee experience to our consumers. BRU knows coffee like no other when it comes to Indian taste palette."

Priyanka Chopra added, "A great cup of coffee is my constant companion whether it’s at work or at play! That’s what makes my association with BRU that much more special. I am equally excited to be working with Shahid on this brand. It’s a very interesting idea and I’m sure it will be appreciated by one and all."

Shahid Kapoor said, "I am a coffee addict and this is a great opportunity to endorse something from the heart! I love the taste and aroma that BRU products offer. I am excited about this association, and am looking forward to working on the new campaign."