Shemaroo steps up on intl distribution business


    MUMBAI: Home entertainment major Shemaroo is amplifying its international distribution frontage.

    Sources reveal that the overseas rights for Anil Sharma’s Apne have been acquired by Shemaroo for an estimated Rs 35 million (Rs 3.5 crores). This, however, is just one of the many films the company has acquired. In the current year, the company has bagged overseas rights of over 12 films, including the theatrical and home video rights.

    While films like Raqeeb, Anwar and Nehle Pe Dehla have already been released, Shemaroo’s kitty of forthcoming films includes the Deol family starrer Apne, Inder Kumar’s Dhamaal, the Mallika Sherawat starrer Fauj Mein Mauj and E Niwas’ De Taali. Besides these, Ghatotkach, Manorama Six Feet Under and Staying Alive are also scheduled to release on the Shemaroo label.

    Shemaroo set up an auxiliary company in the USA two months ago. Speaking about the same to, Shemaroo vice president Hiren Gada says, “We have a strong network internationally; it was for the first time that a film like Nehle Pe Dehla saw a release in Spain. We have set up a subsidiary in New Jersey called Shemaroo Entertainment Incorporated.”

    Apart from securing the rights for the 12 films, it is learnt that the company is also looking to acquire rights for more films, which may be a mix of large, medium and small budget ones.

    Further expansion plans include setting up of an office in the UK to maximise opportunities.