Shemaroo unveils video for pre-schoolers


MUMBAI: Shemaroo Entertainment has released a video for kids – ‘Smart Cookie Vol 1 – Pyjama Party’. Designed for an age group from one-seven years, primarily targeting pre-schoolers, this video is a playful imaginative introduction to educational concepts like alphabets, numbers, counting, manners, colours, body parts, actions and rhymes.


The Smart Cookie video helps a child thematically learn and enjoy educational concepts, school curriculum, social behaviour and many more things in an entertaining environment. Approximately around 60 minutes each, these live action educational films are not animated rhymes and follow the concept of ‘children learn by watching other children.’


Designed with attractive colours, each of these volumes comes with a photo frame stand. The packaging is such that, when the VCD is removed, the pack itself can be used as a personal photo frame by the child. In addition, the border of the frame says, ‘Smart Cookie’ ‘That’s Me’.   


This product is a winner at ‘The American Telly Awards 2006’ and has also received world wide accreditation from ‘Kids First USA’.


Shemaroo Entertainment, Director, Hiren Gada said, “Along with entertaining the masses in general, we at Shemaroo are always looking forward to do something for children and attend to their needs. In today’s time and age, where audio-visuals play an integral part of your life, we are glad to educate kids through our products in a language best known to them. The flip side to it is that, its entertaining as well.”


Smart Cookie – Vol 1 Pyjama Party is priced at Rs. 99/- MRP


Also, Smart Cookie Vol 2 and 3 titled ‘Yay!! Yay!! It’s Picnic Day’ and ‘Birthday Fun’ respectively which will be released shortly.