Shringar launches single screen cinema

MUMBAI: Shringar Cinemas Limited has launched its first single screen cinema Fame Nakshatra in Mumbai. Located at the Nakshatra Mall at Dadar, this new single screen cinema will commence operations from 20 October 2006.


With a capacity of more than 280 ergonomically designed seats, specially designed lighting, world-class projectors and fully digital sound with three-way surround system; Fame Nakshatra brings an international movie-viewing experience to cinema-goers in Dadar.


Backed with 100 per cent computerized operations, Fame Nakshatra offers the convenience of reserving movie tickets through the internet and home delivery of tickets. The theatre will also provide the ‘M-ticket’ facility, which enables patrons to book movie tickets through a voice-recognition service from their mobile phone, by calling a hotline number 505 3263 and paying through their credit card.


This mobile ticketing service will be available for Hutch, Airtel and Idea subscribers. Customer can also call up the Fame call centre 66991212 and buy the tickets via Master/Visa Credit Card, this service first of its kind in India where the customer does his transaction on a secured IVR where in the sensitive information are not exposed to any human interface.


Tickets at Fame Nakshatra are priced in the range of Rs 30 – Rs 100 and offers varied option of seating arrangement like executive, premium, silver and royal sofa.  


Shringar Cinemas Limited managing director Shravan Shroff said, “Shopping and movies have become a trend with the new generation of consumers in the Mumbai city. With this new single screen cinema at the Nakhshatra Mall in Dadar, we believe to offer an exhilarating experience to a whole new level for our patrons in Mumbai.”


The Fame foyer will offer patrons a wide variety of food and snacks.


On an average, the theatre will provide a choice of over six to eight movies per day; ranging from Bollywood blockbusters, Hollywood hits and best of regional movies.

BOC Editorial

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